The new Toyota Camry is said to be so American, it almost bleeds Red, White and Blue

Posted on by

On January 5, 2017, US President Elect Donald Trump tweeted in response to Toyota Motor’s plans to increase production at its Mexico plant. The Tweet erroneously stated that the auto manufacturer was going to be setting up a production plant in Baja, Mexico, ignoring the fact that Toyota already has a plant there. But within five minutes of the 140-character assassination of Toyota Motor USA, the company’s stocks dropped, bringing down its value by a whopping $1.2 billion.

Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.

— Donald J. Trump (@realDonaldTrump) January 5, 2017

While there was no official response from the company in this regard, the Japanese car maker embraced its Americanness, thanks to the 2018 Camry at the Detroit Motor Show. The eighth generation Camry was unveiled with a great focus on how the Jap car was “assembled in America, by Americans, for Americans.” Referring to the car as “Everybody’s All-American”, its makers assured America that the Camry will continue to be produced at Toyota’s manufacturing unit in Georgetown, Kentucky. This, for some time, should put to rest the speculations that American (and Japanese) manufacturers are moving all their operations to Mexico. There was even a NASCAR version of the stock Camry up on display – as a tribute to an auto racing event as American as apple pies flung at a bald eagle. There was also much allusion to the Toyota Camry holding its ground as the highest selling car in the country that gave us Ford (yay!) and General Motors (nay!).

Toyota Camry 2018 NASCAR
Toyota won the manufacturer’s championship at the 2016 NASCAR


Besides bleeding Red, White and Blue, the new Toyota Camry comes with some sportier changes on the outside and extra equipment inside the cabin. Its design, based on the new Toyota New Global Architecture (TNGA), is infused with ultra high-strength steel knocked into shape with new molding techniques for improved structural rigidity. Its sportier stance is obvious from the hood which is positioned 4cm lower than the current version of the car. The striking Toyota emblem on the upper section of the split mesh grille comes in blue for the hybrid Camry.

Toyota Camry 2018 wheels
The top-end Toyota Camry XSE runs 19-inch black machine-finish alloys


While it gains an extra two inches in wheelbase, it loses an inch vertically, but without any compromise on cabin room, says Toyota Motor USA. At the rear, there’s a lip spoiler and a diffuser offered on the top-end SE and XSE variants. Also notable is the all-new Camry logo for the 2018 iteration.

2018 Toyota Camry interior
Note the new layout of the dashboard


The cabin has been spruced up with “the highest grade of soft touch and premium materials.” The racecar cockpit like environment has been retained with all of the controls oriented towards the driver. A 3-inch multimedia system called the Toyota Entune 3.0 with navigation capabilities is offered across all variants while a 10-inch color Head-Up Display (HUD) can be ordered optionally. Meanwhile, the instrument cluster encompasses a seven-inch multi-information display.

Kyle Busch and Denny Hamlin at 2018 Toyota Camry unveil
NASCAR drivers Kyle Busch and Denny Hamlin at the Camry unveil


Standard safety equipment is inclusive of precollision system with pedestrian detection, radar cruise control, lane departure alert with steering assist and auto high beams. As one goes up the variants listing, the safety pack also grows to include blind spot monitoring and rear cross traffic alert.

Powering the 2018 Toyota Camry is a new 2.5-liter four-cylinder engine mated to an eight-speed automatic transmission. While Toyota hasn’t revealed an details regarding the hybrid powertrain, it too is expected to receive some notable upgrades. As of now, all we know is that the battery pack will be moved from under the boot to below the rear seats in order to offer a sportier driving character.

The 2018 ‘all American’ Toyota Camry is expected to hit showrooms by August 2017.




Related content