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Bear Grylls, freefalling and the new Land Rover Discovery

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The countdown to the new Land Rover Discovery has begun and while it will make its international debut on 28 September 2016, little teasers of the technology in the SUV have begun emerging. Well, when we say little, we don’t mean little because the latest one involves a big drop. The Discovery will have seven full sized seats and these can be remotely configured through the owners’ In Control App on their smartphones – you know, coz we’re now so busy in life and we’d want to waste no time in pulling up that third row once we get to the car.

 

What the system does is that it allows you to electrically fold up or down the middle and third row of seats from the App so they are just the way you want them when you unlock your Discovery and step in. The world’s first Intelligent Seat Fold Technology takes about 14 seconds to fully reconfigure the two rows of seats through the In Control App available on both iOS and Android. Now that’s just about enough time to probably step out of your house, lock the door and walk to your car, but there had to be some drama to really show off how well this technology works, right?

 

Bear Grylls Land Rover Discovery Intelligent Seat Fold Technology In Control App Freefall
“Hey, why are you guys upside down?”

 

We’ve all heard of Bear Grylls (well, as long as you watch National Geographic), and the first thing you’ll notice about the man is his name. The moment you hear someone say Bear Grylls you start picturing this (probably) military-trained, tough guy with a week-long stubble and stone eyes that have seen and experienced everything that the outdoors has thrown at him as he’s overcome all the odds to emerge a survivor. And that’s exactly who Bear Grylls is. Bear’s association with Land Rover has been a long one – no brainer that – survivor man with a survivor machine. For Land Rover’s Intelligent Seat Fold Technology, Bear took to the sky with six members of the Royal Navy Parachute Display Team.

 

Bear Grylls Land Rover Discovery Intelligent Seat Fold Technology In Control App Freefall
That’s a whole new level of Multi-tasking, isn’t it?

 

The seven of them then jumped out of their plane and Bear reconfigured the seats on a camouflaged Land Rover Discovery waiting for them in the field below. All of this was done while Bear and his team were freefalling back to Earth at 125mph (over 200km/h). Sure enough, by the time they pulled the rip cords and parachuted down, the seats were ready to seat seven full-grown men and drive away. Enough talk, watch the video. And watch this space for all the details on the new Land Rover Discovery when it debuts on September 28.

 

 

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