The Ford Bronco was one of those vehicles that went on to become legendary. It began its journey in 1966 and had a production run that finally ended in 1996. There were five generations of the Bronco during the period; however the most famous one was the version that was based on the shortened Ford F-Series truck chassis. Over two decades have gone by, yet it is a vehicle that hasn’t been forgotten. Enthusiasts have often discussed the return of the Bronco and the more creative ones have even drawn up their own sketches of what the Bronco should look like if it were to ever return (as seen above. Image credit: Bronco6G.com). While many thought their demands fell on deaf ears, others kept their faith and waited. In 2016 the press got wind of a possible revival of the Bronco and this led to titbits of information flying around on the web, however there was no statement from Ford at the time.
Yesterday, however, everything changed. At their press conference held at the Detroit Motor Show Ford finally announced that the Bronco is set to return in 2020. Speaking on the occasion, Joe Hinrichs, Ford’s president for The Americas stated, “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive. The Bronco will be a no compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.” Incidentally, Ford will manufacture the new Bronco at its assembly plant in Wayne, Michigan, which is the home of the original Bronco.
We are halfway around the world, why should we be happy about the Ford Bronco?
While the Bronco might have its roots steeped in American SUV culture, Ford has stated that it will be a part of their global vehicle portfolio. What that translates to is that it is destined for other markets as well and judging by how much we in India love our SUVs, it would make a lot of sense for Ford to bring it to our shores as well. It will be a unique product proposition that slots in with the new brand identity of Ford in which they believe in offering products that excite. Further to that, it would be a great addition to their product line up, which currently is one of the youngest in the country.