When an Icon makes an appearance it needs to be done in style; with a bit of glamour; and it needs to be a performance! Nothing else will really do. So when Ellie Goulding, the British chart-topping singer, opened the New York reveal of the Velar with “Love Me Like You Do”, it was a performance that had online audiences enthralled the world over.
Here’s what Ellie Goulding had to say about the Range Rover Velar
Here’s what else we know about the Velar
The US debut of the Range Rover Velar will be highlighted further by an auction event at the East Side House Settlement charity gala. This auction event, held at the Jacob Javits Center, is a preview of the 2017 New York International Auto Show. The winning bidder of the auction will be one of the first customers in the world to take delivery of this highly awaited Range Rover vehicle. Proceeds from the auction are passed on to the East Side House Settlement, a non-profit organization providing education and social services in the Bronx and north Manhattan.
The Velar reveal and launch in New York is significant for Range Rover globally as New York is the largest Range Rover market in the world. For a product being launched with five engine variants ranging from the clean, responsive 180PS 2.0-litre Ingenium diesel to the potent 380PS supercharged 3.0-litre V6 petrol engine. A 300PS Ingenium petrol engine will join the Velar range later in 2017. Slotted right between the Range Rover Evoque and Sport models, the Velar is here to win a market segment all on its own.
Craftsmanship is exquisite, and extends from the Lightweight Aluminium Architecture, providing a safer, stronger body shell; all the way to a host of consumer technologies, and an infotainment system christened the “Blade” by the engineers who created it. Officially called the Touch Pro Duo, the infotainment system, like everything else badged with the Velar, is a cutting edge and stylish bit of technology.
New York: home of fashion, of financial markets, of trends and technology, of style and substance, of character and imagination, and now of the Range Rover Velar. Style and glamour have arrived: Velar!
On that note, you might as well listen to Ellie Goulding sing her hit song as well!
Ellie Goudling: Love Me Like You Do