Suzuki has been the undisputed king of the small car brigade. Even here in India, Maruti-Suzuki’s command over the small car market is what dreams are made of. While the formula till date has been about offering extremely great value-for-money products, it seems that there is a change emerging as technology, connectivity and mobility converge. The all new Suzuki Baleno stands as testament to that.
At the upcoming Frankfurt Motor Show in September, the showstopper at the Suzuki stall is going to be the Baleno. Now, we have all heard that name before and it belonged to a three box sedan. This time around, it’s making a comeback as a hatch – and a very good looking one at that! Suzuki has packed the Baleno with a host of new technologies which include the new generation platform and the 1.0 litre BOOSTERJET engine. SHVS is also part of the parcel and the engineers have also paid a lot of attention to the passengers by offering an elegant cabin and ample luggage space (at least that is what the official release states).
It is an interesting take on the whole small car market, for the Baleno will offer a number of features and characteristics that people normally associate with larger cars. Essentially, while Suzuki is playing on their strengths and their in-depth understanding of small cars, they are also opening up the doors to a wider audience by offering a package that boasts of cutting edge technology as well. Size is not expected to be the deciding factor – after all, why can’t one have a car that is fun to drive, luxurious, tech savvy yet small enough to be extremely convenient for daily use in a city? It seems that Suzuki is focused on delivering such products and the new products in the line up will all cater to this thought. Think of them as micro-machines – small yet extremely well detailed!
As far as the Indian market is concerned, Maruti Suzuki is the big daddy and holds the largest slice of the automotive market pie. The company has been built on the success of their small car offerings and will continue to do so, however the Baleno has a lot of scope here too and while it might be a more expensive small car, it will make for a logical step up from a Swift or Ritz. Keep the customer in the family – offer them what they need and support it with the now legendary after sales service network that MSIL already has in the country. It sounds like a winning proposal to me.
The Baleno will go on sale in the United Kingdom by the summer of 2016. We do expect it to make its Indian debut shortly after and we have a strong inkling that it is destined for NEXA showrooms.